In this month’s Inter{action} blog post, Colin Fry, Senior iOS Developer in Tribal Worldwide London’s Tech Engineering Practice, shares the most interesting interactive ideas from last month.

Project Aero

Companies without technical know-how often have a difficult time producing augmented effects. That’s why Adobe have created a powerful new augmented reality (AR) tool called Project Aero.

Project Aero was specifically designed to help non-techies imagine and build immersive content. It mimics software that designers and creatives use on a daily basis, which makes it ideal for them to experiment with building prototypes, through to crafting full AR experiences. If Adobe decide to include Project Aero in the Adobe Creative Cloud Suite, it’s likely Adobe will integrate it with their other products, too.


 With SiriKit comes a huge opportunity for app developers and brands alike. By making the technology behind Siri widely available, Apple have opened up the possibility for the creation of greater numbers of voice-controlled apps by third party app developers. And as voice-controlled apps weave their way into main stream culture and become part of people’s everyday lives, brands will be looking to take advantage – an interesting challenge that swerves away from traditional marketing and toward creating notoriety using voice alone.

ARKit face tracking

ARKIt face tracking technology is now available to all iPhoneX (and above) users. The technology builds on the FaceID functionality and can actually recognize user’s facial expressions. The possible benefits here are potentially life changing; early diagnosis of stroke, hands free operation, sending virtual data to your doctor, dentist or optician etc.


Photomath might be the go-to app for every student looking to get an easy win on their math homework, but the technology is great example of machine intelligence helping people to learn. The app takes a math problem, gives you the answer and then breaks it down to show you how to get the correct solution. A clever little app I wish had been around whilst I was still in school.


Described as “Sketch meets After Effects,” Kite is part of the influx of new tools hitting the market that pulls away from an Adobe controlled environment. It’s a MacOS app and, because it's written using Core Animation API's, the code it generates can be used confidently in iOS and MacOS applications. Kite provides a visual IDE that can import Sketch files and create assets locally. It also creates Core Animations on a timeline and allows real-time previews.