Adidas

A NUMBER ONE RUNNING BRAND A NUMBER ONE RUNNING BRAND

Practices

Find out more about our practices.

01

THE PROBLEM 

LAUNCHING A NUMBER ONE RUNNING BRAND. When it comes to running brands, runners don’t give Adidas much thought. That’s why they asked us to help launch their running shoe, Solar-BOOST.

 

TURNING
SOLAR-BOOST
INTO THE GO
TO RUNNING SHOE. 

Working with the Adidas marketing, product, business and digital transformation teams, we made sense of the research they had compiled and crafted a solution that would help them achieve their big ambition.

02

THE RESPONSE

CO-CREATING A CONSISTENT EXPERIENCE. Consulting with these teams, we worked with them to create a consistent user experience (UX) strategy, giving them direction and creating a framework to ensure they could launch on-time.

This new framework helped the teams work together to co-create a new launch strategy, which took the comms assets – such as campaign work and the TVC – and brought it to life online.  Working with the Adidas Research Team, we helped create a script to user test the ideas across the world. Then, as part of the assessment panel, we helped to prioritize the changes needed to go into the final designs and build.

WHAT WE DID
BUSINESS CONSULTANCY 
CUSTOMER EXPERIENCE
WEB REDESIGN 

03

THE RESULTS 

A SOLUTION FOR EVERYONE. The result was a clear, impactful and flexible website that could evolve alongside the brand – holding new content types, sub-brands and products over time. We also created a new landing page that considered all stakeholders’ needs and showcased Solar-BOOST as the number one running shoe.