Adidas Originals

Drop a Rhyme Adidas Originals

Practices

Find out more about our practices.

REIGNITING PASSION IN THE ICONIC STREET STYLE BRAND. Run-DMC and A-Trak collaborated on a track for the Originals S/S collection. Needing to seize the opportunity to engage with their fans and freshen the outdated interpretations of street culture, they turned to us to deliver a high impact and original, interactive campaign, on a modest budget.

The world's first global Instagram rap battle

AN EXPRESSION OF CREATIVITY, A VOICE FOR FANS.  We challenged hip-hop fans across the world to share videos of themselves rapping their original lyrics over the Run-DMC & A-Track record. It quickly elevated the brand as a leading player in street-wear, with a strong appeal for millennials.

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INNOVATION

INSPIRING CONVERSATION.  Drop A Rhyme celebrated the originality of the fans, inspiring them to express their creativity by tapping into the subjects they care about: music, art and street style. We launched on the brand new Instagram 16 second video platform, and supported the campaign with local live events and promoted it on social media throughout its six-weeks.

WHAT WE DID

SOCIAL STRATEGY
SOCIAL ENGAGEMENT
INTERACTIVE CAMPAIGN
GLOBAL REACH
MULTI-LINGUAL 

PALPABLE PASSION.  Translated into 16 languages, the campaign ran in 19 countries around the world. Hundreds of fans took up the challenge posting their raps and expressing their love of the brand. Engagement across the Adidas Originals social channels rocketed.

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