Adidas OriginalsDrop a Rhyme Adidas Originals
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REIGNITING PASSION IN THE ICONIC STREET STYLE BRAND. Run-DMC and A-Trak collaborated on a track for the Originals S/S collection. Needing to seize the opportunity to engage with their fans and freshen the outdated interpretations of street culture, they turned to us to deliver a high impact and original, interactive campaign, on a modest budget.
AN EXPRESSION OF CREATIVITY, A VOICE FOR FANS. We challenged hip-hop fans across the world to share videos of themselves rapping their original lyrics over the Run-DMC & A-Track record. It quickly elevated the brand as a leading player in street-wear, with a strong appeal for millennials.
INSPIRING CONVERSATION. Drop A Rhyme celebrated the originality of the fans, inspiring them to express their creativity by tapping into the subjects they care about: music, art and street style. We launched on the brand new Instagram 16 second video platform, and supported the campaign with local live events and promoted it on social media throughout its six-weeks.