Find out more about our practices.
AN EXPERIENCE FOR THE FUTURE. Faced with heightened customer expectations from the accelerated rate of innovation within the travel industry, we designed an experience that reset the benchmark for the travel loyalty category. Starting with a compelling vision, we worked backwards to create an Avios experience for the future.
SETTING THE VISION FOR THE FUTURE. By first working together to define a North Star, we worked across the business to break down silos and create a shared vision - moving from a points-for-flights business, into a currency-for-experiences business. To help power that vision, we created an experience that was powered by your own personal AI concierge, who would be there when and where you needed, with helpful tips and inspiration for travel. With that in mind, we then worked with them to build a roadmap for now, next and future. Using a test-and-learn approach, we quickly built a prototype to test out the proposition with different markets, to gather feedback and to optimised our designs.