Falabella

eCommerce Redesigned Transforming falabella.com into a best-in-class retail experience.

Practices

Find out more about our practices.

eCOMMERCE TRANSFORMATION. By combining creativity and technology, we brought Falabella’s premium in-store experience to their customers' fingertips.

Transforming falabella.com into a best-in-class retail experience.

SIMPLE AND PREMIUM. We blended together contemporary design with our newly defined experience principles - based on Falabella’s brand promise. We created a simpler, more premium experience that stayed true to their unique character.

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INNOVATION

CRAFTING AN ONLINE RETAIL EXPERIENCE.  Building on legacy technology we simplified the what was a complex customer experience to help Falabella leapfrog the competition.

WHAT WE DID

USER EXPERIENCE STRATEGY
WEBSITE REDESIGN
INTERACTIVE DESIGN
FRONT-END DEVELOPMENT

HIGH ROI DELIVERED. The results speak for themselves. After streamlining the checkout from five steps to one and redesigning the entire browse experience, the business saw a 55% uplift in conversion and a 25% increase in customer satisfaction.

55%
uplift in conversion
25%
increase in customer satisfaction
1
codebase to centralise four different websites