GuinnessPaint The Town Black
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ONE-OF-A-KIND ROBOT. Our creative technologists designed and built a unique motorised robot that hung in front of a giant canvas and spray-painted a portrait of the stars of Arthur’s Day. The robot was controlled by Facebook fan interaction, each fan claiming one tiny pixel of the completed piece of art and spreading the word about the campaign on their Facebook walls.
SO IMPRESSIVE THEY BENT THE RULES. Travelling to a variety of Guinness’ key markets, the robot became a smash hit. Over 10,000 people in more than 100 countries claimed a pixel and the campaign got prime time coverage on Singapore TV; an incredible achievement given alcohol brands are not allowed to advertise there. Best of all, Guinness gained over 32,600 new Facebook fans.