Let's stay together

Scottish Heartstrings

Practices

Find out more about our practices.

KEEPING THE UK TOGETHER.  In the lead up to the referendum, we wanted to show Scots everything they’ve got to be proud of and everything the rest of the UK loves about Scotland. The Scottish Heartstrings site was a digital experience that celebrated the achievements of Scotland as part of the UK.

A digital experience celebrating Scotland

SOCIAL INTEGRATION.  Live for one month leading up to the Scottish Independence Referendum in September 2014, the site was integrated with Facebook and Twitter, creating valuable social capital and loads of pride.

02

INNOVATION

PUBLICLY GENERATED DIGITAL LIBRARY.  With 5 categories to choose from, entries ranged from favourite bands to most admired sportspeople and great inventors. The site represented a unique collection of online Scottish achievements shared publicly through social media.

WHAT WE DID

UX DESIGN
DESIGN
DEVELOPMENT
SOCIAL STRATEGY

SOCIAL GROUNDSWELL.  The site created a valuable social groundswell for sign-ups to the letsstaytogether.org.uk website.

1,000s

of heart strings

Yes

#letsstaytogether