Morrisons

Match & More

Practices

Find out more about our practices.

ASSERT COMPETITIVENESS.  Morrisons launched their Match & More price match scheme in October 2014. Their aim was to see off the competition from discount supermarkets while delivering value for loyal customers.

 

Building a category-beating mobile experience

GIVING CUSTOMERS EXACTLY WHAT THEY NEED FOR MAXIMUM VALUE.  The Match & More mobile app, built for iOS and Android created a rounded shopping experience to help with the before, during and after; with the added bonus of delivering points and discount vouchers for your next shop.

02

INNOVATION

UNLOCKING ULTIMATE VALUE.  The app utilised the data from the Match & More scheme. The personalised offers appeared exclusively through the app, and loyalty was encouraged through relevant discounts the more a customer shopped.

WHAT WE DID

MOBILE STRATEGY
UX AND SERVICE DESIGN
APP DEVELOPMENT
SOCIAL MEDIA PROMOTION

BEHAVIOURIAL CHANGE.  The Match & More app was an instant success with more than 450,000 downloads in the first month. Hundreds of thousands of Morrisons’ shoppers use it to make their shop go further each week.

450k
downloads in 4 weeks
100k
users every week
£
saved every week