o2.co.uk

O2 Shop Crafting the perfect online retail experience.

Practices

Find out more about our practices.

INCREASE SATISFACTION, CONVERSION AND REDUCE COSTS. The O2 site was painful to navigate. Customers were overwhelmed by too much choice and underwhelmed by too little personality. Streamlining the customer journey to deliver an easy to use and enjoyable experience would deliver the business' objectives.

 

A more enjoyable and harder working online retail experience

FUSING EMOTION WITH DATA DRIVEN E-COMMERCE. We combined the things that mattered with the available data to produce a simpler customer-focused user journey and a clean, responsive interface. 

02

INNOVATION

A WORLD CLASS RETAIL EXPERIENCE.  Implementing a new design language, CMS and processors, while up skilling the O2 team, has enabled them to quickly and consistently create amazing experiences for their customers, now and in the future.

WHAT WE DID

RETAIL EXPERIENCE 
DESIGN AND DEVELOPMENT
DIGITAL TRAINING

REVENUE UP. COSTS DOWNThe changes brought about an impressive double-digit uplift in sales. The improved experience also led to a huge decrease in calls to customer service centres, saving O2 millions. Most importantly of all, customers loved the site. So much so that it won the People’s Choice Award for Website of the Year, for 2 consecutive years - 2014 and 2015.