T.O by Lipton

A revolution in flavour Launching the tea revolution.

Practices

Find out more about our practices.

A GROUND BREAKING, GLOBAL LAUNCH CAMPAIGN.  T.O by Lipton has reinvented the way the world enjoys tea and our campaign has sparked the revolution. 

 

 

Creating a visual drama which captures the essence of tea

A MELDING OF ORIGINAL FILMING TECHNIQUES AND ARTISTIC PERFORMANCE.  An incredible underwater performance by Cirque du Soleil captured the spirit of tea leaves brewing in the orb. Alongside the launch campaign we developed a responsive website enabling consumers to explore and buy the T.O machine, a range of teas & accessories.

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INNOVATION

REWRITING THE RULES OF UNDERWATER FILMING.  Cirque du Soleil dancers’ movements, mimicking the blend of three different teas, were powered by fast-moving camera technology and cleverly rigged costumes.

WHAT WE DID

NEW FILMING TECHNIQUES
COSTUME INNOVATION
TV & ONLINE ADS
NEW PRODUCT LAUNCH

'A Revolution in flavour' 60" TV & Digital Film

MUCH-LOVED.  Audiences across the world embraced T.O by Lipton for its beauty. The campaign launched in additional markets throughout 2016.