Volkswagen Passat

Invisible technology made visible Making invisible technology, visible.

Practices

Find out more about our practices.

CHANGING CONSUMER PERCEPTIONS. 2015 saw the launch of the state-of-the-art Volkswagen Passat, however, at 40 years old consumer perceptions of the model were out-dated. By making the invisible technology visible, we transformed those perceptions.

 

Fusing cutting-edge technology with imagination

A VISIONARY EXPERIENCE BLENDING THE VIRTUAL WORLD WITH REAL LIFE.  Demonstrating the direct human benefits of the Passat’s smart, invisible features.

02

INNOVATION

NEW VR TECH MEETS TRIBAL CREATIVITY.  Using newly developed 3D projection and VR technology, we created a mesmerizing display of dancing waves that enabled viewers to see and experience all of the invisible and intelligent technologies working instantaneously in and around the Passat. With this as our inspiration, we seamlessly combined virtual reality with the real world to conjure true to life driving experiences.

WHAT WE DID

3D PROJECTION
VIRTUAL REALITY
DESIGN AND DEVELOPMENT
NEW PRODUCT LAUNCH

SHIFTING PERCEPTIONS & INCREASING TEST DRIVES.  The Passat launch reached over 11million viewers and achieved an outstanding 95% engagement rate on YouTube. Perceptions changed as Passat test-drives rose 46.6% YoY, a key step to increasing sales.

95%
engagement
46.6%
rise in test drives